(09)App Review

Got rejected? Start here.

The App Review guidelines that reject apps most often, what each one means, and what to change before you resubmit.

  1. 2.1App CompletenessThe reviewer hit a crash, a broken link, placeholder content, a login they couldn’t get past, or an in-app purchase they couldn’t find.
  2. 2.3.3Accurate Metadata: screenshotsYour screenshots are marketing art, a splash screen or a login page instead of the app being used.
  3. 2.3Accurate MetadataSomething in your listing doesn’t match the app, or the name, subtitle or keywords are stuffed with terms Apple doesn’t allow.
  4. 3.1.1In-App PurchaseThe app unlocks digital features or content in some way other than Apple’s in-app purchase, or there is no way to restore purchases.
  5. 3.1.2SubscriptionsThe paywall doesn’t clearly show what the subscription costs, how long it lasts and what the user gets, or the subscription itself isn’t allowed.
  6. 4.3SpamApple thinks the app is too similar to apps already on the store, to your own other apps, or that it is one of many copies.
  7. 4.8Login ServicesThe app lets people create an account with Google, Facebook or another social login but doesn’t offer an equivalent private option like Sign in with Apple.
  8. 5.1.1Data Collection and StorageYour privacy policy is missing or vague, or a permission prompt doesn’t clearly say why the app needs access.
  9. 5.1.1(v)Account Sign-InPeople can create an account in your app but can’t delete it from inside the app, or the app forces a login it doesn’t need.

Not affiliated with Apple. Quotes are from Apple's App Review Guidelines, which change over time; the full text there is what counts.